I'm Josie.
Profile
I'm a curious, business-focused marketer, with a flair for rich concepts that are creatively powerful and strategically robust. I have four years' experience in marketing, events, PR, new business, advertising and media. What has helped me excel and win business has been a deep interest in brands and why people connect with them, as well as my immense drive to continually learn. I firmly believe in protecting the new. Concepts are fragile in their infancy, and a culture of supporting and evolving new thinking is important to me.
Experience
Before freelancing, I worked in the marketing and new business departments of media, advertising and PR agencies, meaning that I have experience taking briefs in a huge number of disciplines and industries, including beauty, tech, luxury, retail, fashion, consumer goods, charity, travel, supermarkets, health, corporate, and food and drink. I've worked in both start-ups, 6,000 people-strong companies and voluntary organisations.
Skills
Qualifications
Tools
Contact
MARKETING & PR
Marketing strategy & planning, sales campaigns, email, brand strategy, press releases, events, speaker management, awards submissions, influencer
CONTENT CREATION
Strategy, copywriting, editing, editorial writing, blogging, design, digital content production, social media, branding, brand guidelines, websites
DIGITAL & SOCIAL
Paid social and analytics - LinkedIn, Twitter, Instagram, Facebook, YouTube, Google Ads. Community management, social media management & reporting. Wordpress, SquareSpace, Wix
PODCASTS
Strategy, workshops, design, research, editorial planning, production, talent booking, audio editing, music selection, naming, copywriting, vision, project management, promotion
MA Victorian & Romantic Literary Studies, University of Durham
GDL (Graduate Diploma in Law), University of Law
BA English Literature, University of Durham
Photoshop, InDesign, Illustrator, audio editing, video editing