I'm Josie.
Profile
I'm a curious, business-focused marketer, with a flair for rich concepts that are creatively powerful and strategically robust. I have four years' experience in marketing, events, PR, new business, advertising and media. What has helped me excel and win business has been a deep interest in brands and why people connect with them, as well as my immense drive to continually learn. I firmly believe in protecting the new. Concepts are fragile in their infancy, and a culture of supporting and evolving new thinking is important to me.
Experience
Before freelancing, I worked in the marketing and new business departments of media, advertising and PR agencies, meaning that I have experience taking briefs in a huge number of disciplines and industries, including beauty, tech, luxury, retail, fashion, consumer goods, charity, travel, supermarkets, health, corporate, and food and drink. I've worked in both start-ups, 6,000 people-strong companies and voluntary organisations.
Skills
MARKETING & PR
Marketing strategy & planning, sales campaigns, email, brand strategy, press releases, events, speaker management, awards submissions, influencer
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CONTENT CREATION
Strategy, copywriting, editing, editorial writing, blogging, design, digital content production, social media, branding, brand guidelines, websites
DIGITAL & SOCIAL
Paid social and analytics - LinkedIn, Twitter, Instagram, Facebook, YouTube, Google Ads. Community management, social media management & reporting. Wordpress, SquareSpace, Wix
PODCASTS
Strategy, workshops, design, research, editorial planning, production, talent booking, audio editing, music selection, naming, copywriting, vision, project management, promotion
Qualifications
MA Victorian & Romantic Literary Studies, University of Durham
GDL (Graduate Diploma in Law), University of Law
BA English Literature, University of Durham
Tools
Photoshop, InDesign, Illustrator, audio editing, video editing