Bad reasons to start a podcast
Updated: May 18, 2021
Anyone can start a podcast, but not everyone should. Here is a simple checklist to help you identify if a podcast is right for your brand's goals.
Maybe have a rethink if...
Lead generation (B2C)
No promo budget
No unique perspective
You're along the right lines if...
Build a community for your brand
Serve your customers
Feed people’s passions and interests
Address stigmatised topics
Entertain and support
Share well-informed views to an underserved audience
Drive traffic to website
Build reputation / authority
Champion certain speakers / views
Drive leads (B2B)
Build audio channel/output for your brand
Create evergreen content
Let me know what you think of these pointers. I'd love to hear your thoughts and feedback, and if you're struggling to set tangible and measurable goals for your brand's podcast. Drop me a note at email@example.com